AEO, in plain English.
Help your business become easier to find, understand and accurately reference when customers ask AI for answers.
From search results to answers.
A buyer might ask for recommendations, compare two products or research a specialist service. An AI-generated answer may draw on information from your website and other sources, depending on the platform and question.
AEO is the marketing work of improving how your business is represented in that environment. It combines useful content, technical accessibility, accurate business information and research into the questions your buyers ask.
How AEO and SEO fit together.
The foundations overlap. A useful, accessible website helps both people and search systems. AEO adds a focus on generated answers: which businesses are mentioned, which sources are cited and whether the facts are right.
Google’s guidance says its established SEO practices remain relevant to AI Overviews and AI Mode, with no special extra optimisation required. That guidance is specific to Google’s search features.
Read Google’s guidanceWhat the work looks like.
Answer the questions your customers actually ask. Make product and service information specific and verifiable. Remove technical obstacles to important content. Correct outdated descriptions in relevant sources. Track a consistent sample of questions to understand what changes.
What AEO cannot promise.
No provider controls an AI platform’s answers. A citation, mention or recommendation can vary between users and responses. The useful work is to improve the information within your influence and measure honestly over time.
See how Vasa puts this into practiceYour next customer is asking.
Let’s work on the answer.
Tell us about your business. We’ll discuss where AEO can help
and what a programme could look like for you.