Your business and audience
The products, services, locations and buying decisions that matter to you.
From the first question
to the next improvement.
A clear process, a team responsible for the work and regular conversations about what comes next.
01 / UNDERSTAND
We find out where you stand.
We agree a set of buyer questions, review how AI answers them and investigate the sources and competitors that appear.
Your starting pointDELIVERABLESBuyer questions agreed
Answers and sources reviewed
Opportunities prioritised
Clear work. Clear ownership.
02 / PLAN
We decide what deserves attention.
We turn findings into a focused programme. You see the pages, technical changes and source work proposed, along with the reason for each.
Your action planDELIVERABLESWork prioritised by relevance
Responsibilities and access agreed
Content and changes approved
Clear work. Clear ownership.
03 / DELIVER
We put the plan into practice.
We write, improve and publish agreed content, coordinate technical fixes and request accurate updates from relevant third-party sources.
The work in progressDELIVERABLESContent written and reviewed
Technical improvements implemented
Source corrections requested
Clear work. Clear ownership.
04 / REFINE
We track what changes.
We compare the tracked answers with the baseline and keep a record of completed work. Weekly updates explain what we learned and what comes next.
Your weekly updateDELIVERABLESCompleted work documented
Mentions and citations reviewed
Next priorities agreed
Clear work. Clear ownership.
GETTING STARTEDWe start by
We start by
understanding you.
We discuss your offer, customers and existing marketing before recommending a scope of work.
Your existing work
Website content, SEO activity and resources we can build on, with access agreed in advance.
A shared definition of progress
Tracked questions, platforms and competitors, alongside the work and reporting you’ll receive.
Measured carefully.
Reported clearly.
We look for patterns, not isolated wins.
AI responses vary. We monitor an agreed set of buyer questions, record mentions, citations and accuracy, and compare observations with the baseline.
Reports separate what we implemented from what we observed. Where your analytics allow it, we also review referral activity. An increase in mentions alone is not proof of more revenue.
LET’S GET TO WORKYour next customer is asking.
Your next customer is asking.
Let’s work on the answer.
Tell us about your business. We’ll discuss where AEO can help
and what a programme could look like for you.