Share of voice
40 buyer prompts
Apple31%
Dell
27%
Lenovo
22%
Microsoft
13%
ASUS / other
7%
Be recommended by
Your next customer is asking AI what to buy.See whether it recommends you, understand why competitors appear, and know what to improve.
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Apple/AI search overviewAI Visibility Score ⓘ
71+33 pts
38 → 71Recommendation share
31%
→ 31%Buyer prompts surfaced
29 / 40
11 / 40 → 29 / 40Incorrect AI claims
16 resolved
7 issues → 1 remainingAI visibility over time
ChatGPTBuyer questions
Business laptop prompts| Query | Before | After | Change |
|---|---|---|---|
| Best laptops for growing businesses | Not mentioned | #2 recommended | ↗ Entered shortlist |
| Best Dell laptop alternatives for work | Not mentioned | #3 recommended | ↗ Entered shortlist |
| Best lightweight laptops for business travel | #5 | #2 | ↑ 3 positions |
| Can Mac run Microsoft 365? | Incorrect | Accurate | ✓ Corrected |
One continuous view. Across the answers that matter.
See where AI
recommends you.
Compare recommendations, cited sources and product claims across the questions your customers ask. Explore Prompt Analysis
Know your place in the shortlist.
See how often Apple is recommended alongside its competitors across the same 40 buyer prompts.
AppleCompare every AI platform.
Explore visibility, recommendation share, citations and accuracy across ChatGPT, Gemini, Claude and Perplexity.
Model coverage
Across 4 platforms| Model | Visibility | Recs | Citations | Accuracy |
|---|---|---|---|---|
| ◉ ChatGPT | 71 | 31% | 24 | 98% |
| ✧ Gemini | 68 | 28% | 21 | 95% |
| ✳ Claude | 74 | 34% | 26 | 98% |
| ⌘ Perplexity | 76 | 36% | 32 | 100% |
Recs = recommendation share · Visibility scored out of 100
Find the sources shaping the answer.
See which sources AI relies on, where Apple is present, and which missing mentions deserve attention.
Citation intelligence
Sources shaping the answer| Source | Frequency | Apple present | Opportunity |
|---|---|---|---|
| Technology reviews | 18 / 40 | Yes | Maintain |
| 14 / 40 | No | Investigate | |
| Technology publications | 12 / 40 | No | High priority |
| Apple website | 11 / 40 | Yes | Strengthen |
| Retailer listings | 9 / 40 | Yes | Monitor |
| Competitor comparison pages | 8 / 40 | No | High priority |
See where competitors win.
Connect missed recommendations to the sources behind them, then explore a practical next action.
Competitive gap
High impact68% of high-intent comparison prompts where Apple is absent mention Dell.
SOURCE PATTERN
Dell is present across three frequently cited third-party comparison pages.
Keep the facts about your company right.
Track incorrect product claims, see what has been corrected, and monitor issues that still need attention.
Accuracy monitoring
7 issues detected
✓ 6 fixed◌ 1 monitoring
Your next customer may ask AI before they ask Google.
of tech buyers already use AI tools during the buying process.
Gartner, 2026 ↗of customers use AI platforms as a primary source for research, decisions or recommendations.
Adobe, 2026 ↗growth in ChatGPT referrals from January 2025 to January 2026.
Semrush, 2026 ↗Know what to fix first.
Prioritise the issues affecting your customers’ decisions. Review the evidence, choose a correction and track what changes.
Action queue 04
How Agent Analysis works| Issue | Impact | Effort | Source | Status | Details |
|---|---|---|---|---|---|
| High | Low | Retailer listings | Ready | ||
| High | Medium | Buyer questions | In progress | ||
| High | Medium | Technology publications | Opportunity | ||
| Medium | Low | Apple website | Ready |
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AI visibility overview
Target score90 / 100
Score change+18 points
Previous score54 / 100
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