Your questions,
answered.

Answer engine optimisation (AEO) is the work of making your company easier for AI systems to find, understand and accurately describe when someone asks a relevant question. It combines clear content, accessible pages, reliable facts and evidence from credible sources.

SEO focuses on visibility in search results. AEO also examines what the answer says: whether you are mentioned, how you are positioned and which sources support the response. The foundations overlap, so search performance and AI visibility should be measured together.

No. Recommendations vary with the question, model, location, source availability and timing. The useful goal is to improve the evidence behind your visibility and measure patterns across repeated runs, rather than promise a particular answer.

With the platform, your team tracks prompts, reviews answers and manages improvements. Done for you adds a team of experts to handle the marketing and corrective actions, with weekly reports. Compare the plans.

The Apple, Nike and Patagonia dashboards use illustrative data to show how the product works. They are not customer case studies, and their scores and targets are not industry benchmarks.

The report brings together a starting visibility score, the questions where your company appears or is overlooked, competing brands and potential improvements. Use it to decide which gaps deserve a closer look.

Starter tracks ChatGPT, Claude and Gemini. Pro tracks nine AIs; Enterprise scope is agreed with your team. The report overview shows examples across ChatGPT, Gemini, Claude, Perplexity and Grok. See plan limits.

Yes. Start with your own buyer questions, generate a proposed set from your company and category, or combine both. Review the wording and intent before selecting a fixed number of prompts for your tracking scope. Explore Prompt Analysis.

The selected prompt set is scheduled daily. Each run records the prompt, assistant, response, available citations and time of collection. Keeping the set consistent helps you compare changes; a missed or failed run should stay visible as missing data.

A mention, a citation and a recommendation describe different things. Your name can appear in an answer without an endorsement, and a source can be cited without your product being recommended. Vasa’s approach is to evaluate these signals separately.

No. A crawler request indicates that a system attempted to access a page. It does not prove that the content was indexed, used for training, cited or recommended. Interpret crawler activity alongside response evidence. Explore AI Crawler Visibility.

Specialist agents examine technical access, content clarity and cited sources. They collect evidence, test possible explanations and propose bounded changes with owners and a way to measure the result. Explore Agent Analysis.

The analysis workflow keeps proposed actions separate from implementation. Your team reviews the evidence and approves changes before publication. Automations and Agent Marketing are coming soon.

Compare the same prompts before and after the change, across repeated runs. Look at recommendation coverage, accuracy, citations and competing explanations. A change followed by a better answer is a useful signal, but timing alone does not establish the cause.